Social Due Diligence

We originally picked 4 B-Corps focused on homegoods b/c we were interested in the products and wanted to capture data on social impact

We sadly found that they were not all public companies and we couldn’t find annual reports or financials on them

So we shifted and picked 4 beverage companies that all released annual CSR reports: Coca-Cola, Pepsi, Dr. Pepper/Snapple, and a British Company called Britvic

Each of these companies are actively trying to reduce their footprint and operate in a more environmentally and worker friendly way, while still making money for their shareholders

They all release annual CSR (Corporate Social Responsibility) reports sharing their progress

However, measurement across companies is not consistent

We were able to find some interesting things to compare and put together  visual language to capture that

We knew we wanted to capture a mood of both money and business, along with sustainability and earth.

Aquamarine blue represents liquid and fluidity. Nature off-white represent environment. Yellow used to highlight and show the difference.

And we also setting up the black, gray, white colors’ using rule in the beginning.

We made a standard template include layout, Front, hierarchy (Title / Subtitle /Introductory Text/ Explanatory Text / Axis labels/ Notes on how certain measurements are taken/ Citations/ Group Names/signature), So everyone can just follow the template and make our visualization consistency.

We begin with earnings per share of stock in each company.

For comparison sake, this assumes a share of stock purchased January 1 and sold December 31

This graph demonstrates the financial earnings an investor would make per share of stock.

You see the mean over a 4-year stretch from 2010-2013, as well as the earnings for each year in that period.

Looking at this visualization, you see that pepsi will get you the most bang for your buck, so based in earnings alone, you might decide to invest in PepsiCo.

Next we look at the emissions and water used in the manufacturing process for each company.

CO2

These graphs demonstrate both overall CO2 emissions per company, as well as the ratio of emissions per liter of product.

We chose to show both because you might notice that in Coca-Cola’s case if you were to look at emissions per product you would believe that they are polluting less.

However, you see by looking at overall emissions that production has increased, so they  have increasing emissions overall.

In Pepsi’s case, they spend a lot of time in their literature speaking of their percentage decreases in emissions, but when you look at these amounts, you see the change is quite small over time, and still quite high overall

Lastly, when you look at Britvic, you see that while they are a small company and don’t contribute high CO2 emissions, they also are not very efficient in their ratio per product.

WATER

We’ve also included the water used per liter of product to give another dimension to the manufacturing process.

You’ll see that DR Pepper/Snapple is quite a bit higher than the other companies. They also don’t report on their CO2 emissions.

We then decided to look at what comes out of the backend of the manufacturing process.

Here we look at the waste produced for each company.

You can see how much of their waste is recycled, and what ultimately makes it to the landfill

You can see the huge difference between Coca-Cola and Pepsi

And while there is data missing for Dr Pepper/Snapple and Britvic, you can get a sense of the recycling rate at Dr Pepper Snapple, and the rather small amount of waste set to landfill for Britvic.

Lastly, we look at how much each company invests back into communities through contributions, volunteerism, and programs.

Because the overall revenues of these companies vary so greatly, we compared how much they invest in community per $100 they earn.

You can see here that Coca-cola and Dr Pepper/Snapple far outpace their competition.